AAA Members Instantly Notified of AAA Discounts When Searching and Shopping Online

NEEDHAM, MA (May 4, 2009) – AAA Washington, the leading membership organization in Washington and northern Idaho, has partnered with Azigo, a leader in user-centric technologies, to help its members save money using AAA’s industry-leading discount program. Today, AAA Washington and Azigo launched “AAA Discount Reminders,” a software program that alerts members to take advantage of AAA deals and discounts when they search and shop online.

AAA Discount Reminders, created by Azigo, allows AAA to reach its members wherever they go on the Internet. Through this program, AAA members see the trusted AAA logo any time a AAA partner merchant appears in search results on Yahoo! and Google. With a single click, members can take advantage of AAA discounts they might not otherwise remember or know about.

AAA Discount Reminders is powered by Information Card technology, a new standard endorsed by industry leaders such as Google, Microsoft, PayPal and Equifax. Information Cards simplify the Web, reducing login and Web site registration to a “one-click” experience. At the same time, Information Cards increase user privacy and safety. Azigo’s service uses Information Cards to create new and exciting Web experiences such as cross-site shopping reminders.

“AAA members appreciate the convenience of shopping AAA.com to receive significant online savings. Our list of AAA Show Your Card & Save partners is extensive, including 160,000 retailers worldwide and online, and new partners are being added all the time,” said George Johnson, vice president of Marketing for AAA Washington. “AAA Discount Reminders gives our members the extra advantage of identifying retailers who are part of our discount program when searching and shopping online. It allows us to connect with our members in a meaningful way while enhancing our relationship with our discount partners.”

To experience how AAA Discount Reminders works, click here or visit http://www.azigo.com/landing/aaawa.html.

“Information Cards bring a familiar off-line paradigm-the cards you carry in your wallet-to the online world,” said Jack Connors, president of Azigo. “We’re pleased to help AAA create an exciting new Web experience that further enhances the value of its ‘Show Your Card & Save’ program.”

About AAA Washington

AAA Washington has been serving members and the traveling public since 1904. The organization provides a variety of exclusive benefits, including roadside assistance, discounts, maps and personalized trip planning, to its 985,000 members. In addition, its full-service travel and insurance agencies provide products and services for members and the public. Additional information is available through the company’s 26 offices in Washington and northern Idaho, at AAA.com, or by calling 1-800-562-2582.

About Azigo, Inc. (formerly Parity Communications, Inc.)

Azigo’s mission is to give people greater control over their online experience, helping them create permanent, trusted relationships with the Web sites they use and trust most. This user-controlled connection creates a privileged channel for the delivery of contextually-relevant messages to customers in their browser – no matter where they go on the Web.

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FOR IMMEDIATE RELEASE

Media Contacts:

Jennifer Cook for AAA Washington
425.646.2055

Liz O’Donnell for Azigo
617.365.7172
Liz3point0@aol.com