Imagine a world in which you never have to repeat yourself. A world in which web forms don’t exist. Where you “click-in” to web sites instead of typing passwords. Imagine you can control your personal data in one secure place, and share that data with just one click. Sound good? You’ve just imagined the world of Information Cards, or I-Cards for short.

Information Card technology is an open, neutral industry standard endorsed by industry leaders such as Google, Microsoft, PayPal and Equifax via the Information Card Foundation. Information Cards simplify the Web, reducing login and Web site registration to a “one-click” experience. At the same time, Information Cards increase user privacy and safety.

I-Cards bring a familiar offline paradigm—the cards you carry in your wallet—to the online world. They work with a software tool called a selector that operates as an extension to your Web browser. I-cards contain information about you. Some cards you create – they might contain personal information or your preferences and interests. Other cards you collect – perhaps a “rewards” card from a retail web site, a government ID card, or an anonymous “I’m over 18″ proof-of-age card. I-cards look like real cards, but they are stored in a secure online wallet that only you can see.

The best part about I-cards? You control them. It’s that simple.
 

White Papers:

• Monetizing I-Cards – This paper describes and gives several simple examples of how businesses can increase their top-line by issuing and/or consuming i-cards.
• I-Card Security - This paper describes the security benefits of Information Cards in general, and Azigo in particular.